Descriptions for survey and measuring equipment

Descriptions for survey and measuring equipment

survey and measuring equipment descriptions

Client: Survey and measuring equipment retailers

Skills: Laser levels, theodolites, total stations, laser distance measures

Tags: Technical equipment descriptions

I specialise in complex descriptions for survey and measuring equipment. With a background in electronics, computer science and engineering, I find it easy to extract an item’s key selling points from an operator’s manual or detailed technical spec’s.

With this type of equipment it’s easy to loose sight of the customer benefits. Quite often, technical descriptions turn into a dull list of facts and figures. When I’m writing product descriptions for laser levels, total stations or laser distance measures, I always aim to highlight the practical benefits of each feature. This helps to make the key technical information and unique selling points more appealing to the buyer.

My survey and measuring equipment descriptions tend to be a little longer and more detailed than other items. My fee is based on the word count of the actual description. There’s no extra charge for bullet points, technical specifications and a list of features!